Moms Are Big in Social Media (Duh!)
A new study shows that moms are dominating the social media world. That shouldn’t come as a surprise though. Women are finding valuable friendships on Twitter and sharing their experiences in blogs. And for the stay-at-home-mom, having that link to the real world always there can really save them from the potential isolation factor.
It’s no wonder that more and more marketers are trying to reach the momosphere.
According to Real Moms Guide:
A Retail Advertising and Marketing Association study released last Wednesday showed that more than 60 percent of stay-at-home moms are more likely to use Facebook, and nearly 17 percent are more likely to use Twitter, compared to average adults.
Nearly 94 percent of the moms surveyed said they seek advice before buying products or services, and more than 97 percent said they give advice on products or services purchased.
September 24, 2009, 12:05 pm
You’re totally describing me here! I got involved with facebook/twitter/blogging as ways to connect to adults. Spending all day with my kids is great and all…but not exactly stimulating you know?